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电视新闻节目具有图文并茂、时效权威的优势,在关键时候可以进行现场连线、现场直播,给观众呈现视觉听觉兼备的新闻接收平台,可电视新闻节目却有一个很大的弱点:那就是节目的短暂性,转瞬即逝的节目、延时滞后的反馈手段,都让电视新闻节目面对越来越严峻的挑战。基于新媒介生态环境,提出了电视新闻节目传播手段从宣传向提供资讯、从单一传播向多角度传播两项变化趋势。
TV news programs have the advantages of graphic and textual, time-sensitive authority, at the crucial time for on-site connection, live broadcast, showing the audience both visual and audio news receiving platform, but television news programs have a big weakness: that is, the program’s Transient, fleeting programs, delayed lag feedback means that TV news programs are facing more and more serious challenges. Based on the new media ecological environment, this paper presents two trends of change from propaganda to information and from single transmission to multi-angle communication means of television news programs.