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本文以社会媒体的视角讨论北京国际设计周,指出其策划和组织,特别是对于重大活动,注重突出专业性、思想性、前瞻性和树立权威,以及扩大影响力,希望给设计界带来新的启迪,并与国际设计界对话。北京国际设计周的活动特色鲜明,处处打上“设计”烙印,兼顾大众,吸引广泛参与,主张设计与每个人的生活相关,可以融入大众生活,被普通人所认识和消费。随着国务院推出设计与相关产业融合的指导意见,设计上升到国家战略,北京国际设计周越来越受到重视,其覆盖面和影响力也超出设计界,成为北京市经济转型升级的一个窗口、一个继续成长的有思想的文化品牌,而且任重道远。
This article discusses the Beijing International Design Week from the perspective of social media, points out its planning and organization, especially for major activities, focusing on professionalism, ideological, forward-looking and authority, as well as to expand influence in the hope of bringing new Inspiration and dialogue with the international design community. Beijing International Design Week activities distinctive characteristics, marked with “design ” brand everywhere, taking into account the general public, to attract a wide range of participation, advocate the design and the lives of everyone related to integration into the public life can be recognized and consumed by ordinary people. With the guidance of the State Council on the integration of design and related industries, the design has risen to the national strategy. As a result, Beijing International Design Week has drawn more and more attention. Its coverage and influence have also surpassed the design community and become a window for Beijing’s economic restructuring and upgrading. Growing ideological culture brand, but also a long way to go.