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“成本领先”是现代市场竞争理论的三大基本战略之一,是现代企业管理的核心内容,是企业的生命。在企业管理体系,无论设计、生产、销售还是服务,都跟成本有着直接的关系。成本控制实际上并非一种新创的赢利方式,它是企业经营者必懂必会使用的管理方法,其内涵就是成本效益管理。但传媒业恰恰长期忽视了它。不过,由于在危机时它可以为传媒提供一定的利润增长空间,
“Cost leadership ” is one of the three basic strategies of modern market competition theory, is the core content of modern business management, is the life of the enterprise. In the business management system, regardless of the design, production, sales or service, with the cost has a direct relationship. Cost control is actually not a new profit-making way, which is a must-know management method used by business operators. Its connotation is cost-effective management. But the media industry has just ignored it for a long time. However, since it can provide the media some room for profit growth during the crisis,