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《电子商务概论》是高职电子商务专业普遍开设的专业基础课程,但是目前这门课程的教学效果却很不理想。主要原因是教学模式过于传统,纯理论化的教学方式无法激发学生的专业学习热情。为了改变《电子商务概论》课程教学的现状,笔者进行了一些有益的探索,将理实一体的教学方法引入了《电子商务概论》的课堂教学中,以项目驱动的方式将该门课程的知识点串联起来,取得了较好的效果。
“Introduction to e-commerce” is a professional basic course generally offered by e-commerce major in higher vocational education, but the teaching effect of this course is not ideal at present. The main reason is that the teaching mode is too traditional and purely theoretical teaching can not stimulate students’ enthusiasm for professional learning. In order to change the current situation of the teaching of “Introduction to E-commerce”, the author has made some useful explorations and introduced the teaching method of “one-in-one” into the classroom teaching of “Introduction to E-commerce”, introducing the knowledge of the course Point in series, achieved good results.