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本研究选择1950—1959年的《人民日报》刊载的广告样本作为研究对象,共抽取40份样本,进行统计分析,本研究从广告数量、广告客户、广告版式和广告元素4个层面,广告数量、产品类别、企业性质、广告版面位置、广告版面大小、广告版面的分布、图片广告与纯文字广告的比例、广告标题字数和广告诉求9个项目,对建国初《人民日报》刊载广告进行分析,总结这一特殊时期《人民日报》刊载的广告的特点。
This study chooses the advertisement sample published by People’s Daily from 1950 to 1959 as the research object, and takes a total of 40 samples for statistical analysis. From the four aspects of the number of advertisement, advertisers, advertising layout and advertising elements, the number of advertisements , The product category, the nature of the enterprise, the position of advertisement layout, the size of advertisement layout, the distribution of advertisement layout, the ratio of picture advertisement and plain text advertisement, the number of advertisement title words and advertisement appeal, and analyzes the advertisements published in “People’s Daily” , Summarizes the characteristics of advertisements published in People’s Daily in this special period.