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传统媒体集团新创办的新媒体产品在内容上如何借力集团内容资源?如何改变集团旗下各媒体用稿及考核相对封闭的局面,激励整个集团的员工都成为客户端等新媒体平台的内容供应商?江苏交汇点新闻对此做了积极探索。
How to leverage the content resources of the newly created new media products of traditional media groups? How to change the relatively closed manuscripts and assessment of all media in the group to motivate employees of the entire group to become content providers for new media platforms such as clients? Business - Jiangsu Interchange point made a positive exploration of this.