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目前各大高校之间的竞争越来越激烈,为了吸纳更多的生源,各个学校均加大了宣传力度。在各种宣传品当中,平面招生宣传品无疑是投资较小的一种,但是却因其泛滥和缺乏环保设计不但没有起到有效的宣传效果,反而造成严重的资源浪费和环境污染,随着人们对环境的重视,寻求一种可持续发展的战略,实施招生宣传品的环保性设计是具有非常重要的理论意义和现实价值。
At present, the competition among universities is getting more and more intense. In order to attract more students, all schools have stepped up publicity efforts. Of all kinds of promotional materials, flat enrollment of publicity materials is undoubtedly a small investment, but because of its proliferation and lack of environmental protection design not only failed to play an effective publicity effect, it has resulted in serious waste of resources and environmental pollution, with the People attach importance to the environment and seek a sustainable development strategy. Enforcing the environmental protection design of enrollment publicity materials is of great theoretical and practical value.