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产业界有一句名言:“做专才能做强,做强才能作大”。世界上许多跨国公司都是由小公司发展起来的。小公司要想做强首先应该在“专”上做文章。这次在德国访问,对此感受更加深刻。德国是欧洲工业化进程最快的国家,也是欧洲最强大的工业国。由于经济发达的缘故,许多世界大广告公司在德国都设有分支机构。德国广告公司集中度较高的城市主要是柏林、汉堡、法兰克福和杜塞尔道夫四个城市,其中杜塞尔道夫拥有的广告公司最多。但是,大多数广告公司都是中小型广告公司。
There is a famous saying in the industry: “To be a specialist can be stronger and stronger to make it bigger.” Many multinational companies in the world are developed by small companies. Small companies want to be stronger first should “make” an issue. This visit in Germany, I feel more profound. Germany is the country with the fastest industrialization in Europe and the strongest industrialized country in Europe. Due to the economic development, many large advertising agencies in the world have branches in Germany. The cities with the highest concentrations of German advertising agencies are mainly Berlin, Hamburg, Frankfurt and Düsseldorf, with Düsseldorf having the largest number of advertising agencies. However, most advertising agencies are small and midsize advertising agencies.