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一、男性读者的基本情况分析1.男性读者的文化程度分析由于目前各女性期称出版单位因各种原因并没有充分重视男性读者对期刊定位和发展的重要性,因此专门针对男性读者的调查还不普及,通过问卷调查了解到,阅读女性杂志的男性读者具有以下特点:(1)阅读情感类女性期刊的男性读者的文化程度相对较低,其从事的职业也更偏向于体力劳动,高中以上学历的男性读者主要阅读的是综合资讯类和时尚类期刊;(2)文化程度中等偏上的男性读者是男性中阅
First, the analysis of the basic situation of male readers 1. Male readers of the degree of education As the current period of women’s publishing units that due to various reasons and did not give full attention to the importance of male readers on the positioning and development of journals, so specifically for male readers survey It is not yet popularized. According to the questionnaire survey, male readers who read female magazines have the following characteristics: (1) Male readers who read female magazines have a relatively lower educational level, and their occupations tend to be more manual and high school Male readers with the above qualifications mainly read comprehensive information and fashion magazines; (2) Men with medium educational level have male readers