论文部分内容阅读
国内珠宝首饰零售市场竞争激烈,打折之风愈演愈烈,这种打折销售的方式只能取得一时的效果,却不是长久生意之计,同时对于“资金密集型”的珠宝首饰行业也是一种损害。一些具有现代市场营销意识的商家博采众长,借鉴国内外商家成功的市场推广经验,应节应季地推出以产品销售为导向的主题性宣传推广活动,树立品牌形象和提高销售额,一箭双雕。知名度高的商家的联合,提高了活动的档次,扩大了影响,集中使用宣传费,事半功倍。
The domestic jewelry retail market is fiercely competitive and the winds of discounts are getting stronger. This method of discounted sales can only achieve temporary results but is not a measure of long-term business. It is also a detriment to the “capital-intensive” jewelry industry. Some businessmen with modern marketing awareness draw upon others and learn from the successful marketing experience of domestic and foreign businessmen. We should launch the thematic promotional activities based on product sales, set up brand image and increase sales volume. The combination of high-profile merchants has raised the level of activities, expanded their influence and focused on the use of promotional materials, with a multiplier effect.