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The essay consider the impact of Theodore Dreiser in consum-erism which is one of the most important concept in contemporary business environment.Basically,his impact on the society of the United States could be viewed as being of utmost importance when the con-cept of consumerism had led to the development of lots of modern business theories and model.Also,his novel enabled the mankind to understand the importance of having a higher spiritual pursuit to realize self-worth,not just for the sake of the material enjoyment.