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目前,甘肃无公害农产品工作得到明显加强,但绿色农产品由于没有品牌导致农产品商品转化率不高,市场竞争力不强。本文结合当前甘肃绿色农业企业农产品经营中存在的问题,提出制定长远的绿色农产品品牌战略目标、提高绿色农产品品牌的附加价值、实行需求导向定价法、开拓多种形式的分销渠道、重视绿色农产品品牌的推广等具有现实可行的策略。
At present, the work of pollution-free agricultural products in Gansu Province has been significantly strengthened, but because of the lack of the brand of green agricultural products, the conversion rate of agricultural products is not high, and the market competitiveness is not strong. Based on the existing problems in agricultural product management of green agricultural enterprises in Gansu, this paper proposed the strategic goal of developing long-term brand of green agricultural products, increasing the added value of green agricultural products brand, implementing demand-oriented pricing method, developing various forms of distribution channels, attaching importance to green agricultural product brands The promotion of realistic strategies.