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从内容上看,《巧克力新闻》、《能源日报》和《穆迪证券调查》是迥然不同的,但它们有一个共同之点:都是专题通讯(Newsletters),专门给社会上某一部分人提供他们感兴趣的信息。这种内容简要、反映迅速、评述有力、针对性强的专题通讯,是八十年代在美国发展最快的传播媒介。专题通讯的来由华盛顿特区美国专题通讯协会董事长弗雷德里克·戈斯说:“这是一种新兴的行业。其中只有很少数有25年以上的历史,办得成功的专题通讯的三分之二都是在七十年代创刊的。”目前,这种专题通讯的营业额一年竟达20亿美元。
Content from the point of view, “Chocolate News”, “Energy Daily” and “Moody’s Securities Investigation” is very different, but they have one thing in common: are newsletters (Newsletters), specifically for some people in the community Information they are interested in. This brief, quick response, powerful and targeted newsletter was the fastest-growing media in the United States in the 1980s. Thematic communications From Frederick Goss, chairman of the Washington, DC, Thematic Society of America, said: “This is a nascent industry, with only a handful of more than 25 years of history, successful thematic communications Two-thirds started in the 1970s. ”At present, the revenue of this special newsletter has reached $ 2 billion a year.