论文部分内容阅读
本文通过对公益广告的创意思维作分析,阐述了其表达的原则、创意的诉求,并举例说明了在实际运用过程中要遵循的客观规律和表达出的主观效果,通过现实生活中实实在在的事物对“公益”和“广告”这两个概念怎样运用创意进行其内涵之间的融合。从中总结出公益广告在实际运用中怎样通过创意来更为清晰完整地表达情感。
This paper analyzes the creative thinking of public service ads, expounds the principle of its expression and the demand of creativity, and illustrates the objective laws and subjective effects to be followed in the practical application. Through the actual situation in real life Of the things on the “public welfare ” and “advertising ” these two concepts how to use the creative integration between its content. It summarizes how to express the emotion more clearly and completely through the idea of public service advertisement.