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近几年来,随着我国加入WTO五年过渡期的结束,关税进一步降低,国外汽车大举进入中国市场,而我国汽车的营销策略不外乎降价和出新车两种。国内的物价节节攀升,而车价却似乎总是在跌,虽然我们的生活水平在不断提高,但私家车对于中国人来说依然算得上奢侈品,不是人人都负担得起的。而世界普遍认同的一个观点是,中国市场早晚会成为世界最重要的汽车市场之一。当无数的外资企业、合资企业、自主企业杀入这片尚未开发完全的市场时,乱战似乎也是
In recent years, as China’s accession to the WTO five years of the transitional period ended, tariffs to further reduce the large-scale foreign car into the Chinese market, and China’s car marketing strategy is nothing more than a price cut and a new car. Prices in China are climbing steadily while the prices of cars seem to be always falling. Although our standard of living is constantly improving, private cars are still considered luxury items for the Chinese people, and not everyone can afford them. One common view in the world is that the Chinese market will sooner or later become one of the most important automotive markets in the world. When innumerable foreign-funded enterprises, joint ventures and self-employed enterprises reach the market which has not yet been fully developed, the indiscriminate war seems to be