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棋至中盘,后半场更精彩。最近一段时间,在上半年产销数据相继出炉之际,各大车企并没有花费太多的时间总结,而是在车型、渠道及营销等方面纷纷加码,备战下半年。用一位合资车企老总的话讲,“现在说太多没有意义,最后几个月才是见真章的时候”。纷纷启动新车攻势新车永远是最抢眼的利器。据不完全统计,今年下半年将有数十款新车陆续上市,其中进口、合资、自主品牌均有重磅车型登场。一汽-大众此前表示,今年下半年奥迪会继续引入全新产品,奥迪RS5、A4 Allroad以及奥迪Q3将陆续与消费者见面。从产品的风格上看,奥迪对于不同消费群体有了更明确的方向,品牌也
Chess to the plate, the second half more exciting. Recently, in the first half of the production and marketing data have been released on the occasion, the major car companies did not spend too much time to sum up, but in terms of models, channels and marketing have overweight for the second half. In the words of a joint venture car manager, “It’s pointless to say too much now, and the last few months are when you see the truth.” Start a new car offensive new car will always be the most eye-catching weapon. According to incomplete statistics, there will be dozens of new models listed in succession in the second half of this year, of which heavy-duty models such as imported, joint-venture and independent brands will debut. FAW-Volkswagen said earlier that Audi will continue to introduce new products in the second half of this year. Audi RS5, A4 Allroad and Audi Q3 will meet with consumers one after another. From the product’s point of view, Audi has a more specific direction for different consumer groups, brands