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近年来,面对发行专业激烈的市场竞争,湖南省邵阳局坚持依托邮政发行主渠道的品牌优势,深度开发校园市场,校园报刊业务规模逐年递增。2012年,邵阳局共实现校园报刊流转额1315万元,较上年增长530万元;2013年,全局校园报刊流转额达到1850万元,较上年增长535万元,增幅达40.68%。在发行专项市场收入不断递增的同时,邵阳局也在市场开发实践中摸索出了一套校园报刊发行的“六步曲”。
In recent years, faced with the fierce market competition in the distribution industry, Shaoyang Bureau of Hunan Province insisted on relying on the brand advantage of the main channel of postal issuance to deeply develop the campus market and the business scale of campus newspapers and journals increased year by year. In 2012, Shaoyang Bureau achieved a total turnover of 13.15 million yuan on campus newspapers, an increase of 5.3 million yuan over the previous year. In 2013, the circulation of newspapers and periodicals across the campus reached 18.5 million yuan, an increase of 5.35 million yuan over the previous year, an increase of 40.68%. In the issuance of special market revenue continues to increase at the same time, Shaoyang Bureau also in the market development practice to explore out a set of campus newspaper distribution “Six Steps.”