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读了“钱江浪花”专栏发表的文章,很感惊讶,很感兴奋:我们的省委机关报,我们的党报上有这么多好看的东西、这么精采的新闻呀！ 感慨最为强烈的,印象最为深刻的是,正面宣传报道中的“规定动作”怎样才能搞好。 “规定动作”怎么“出彩”,正面宣传、正面报道如何提高报道效果,这个问题一直是新闻界致力探索的课题。它不仅是“下面”关心的,同时也是“上面”关心的;不仅是新闻界本身关心的,而且也是新闻界以外广大受众所关心的。无论称其为报道也好、传播也好、宣传出好,都要使宣传效应最大化。从“钱江浪花”的新闻实践看,我们的正面报道、“规定动作”完全可以做好。
After reading the article published in the column of “Qianjiang Spray”, I was very surprised and very excited. Our provincial organ reported that there are so many beautiful things in our party newspaper and such a brilliant news! The most intense emotion, the most profound impression is that the positive publicity reported in the “prescribed action” how to do a good job. The “prescribed action” how to “color” positive publicity, positive coverage of how to improve the reporting effect, this issue has been the media is committed to exploring the issue. It is not only “below” concerned, but also “above” concerned; not only the media itself but also the wider audience outside the press. No matter call it the report Ye Hao, Ye Hao Ye, propaganda is good, should maximize the publicity effect. From the “Qianjiang Spray” news practice, our positive report, “prescribed action” can do a good job.