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商业模式创新成为企业关注的新焦点根源于当今社会的深刻变革。社会“碎片化”使消费者价值主张呈现个性化、多元化、内在化,触发了个性化需求导向、“长尾”利用导向和消费者参与导向的商业模式创新;而“大数据”为这些商业模式创新提供了技术路径及可能性;二者构成企业进行商业模式创新的基本思维起点。
Business model innovation as the new focus of business is rooted in the profound changes in today’s society. Social “fragmentation ” makes the personal value proposition of individuation, diversification and internalization trigger personalized demand-oriented, “long tail” use of the guidance and consumer-oriented business model innovation; and " Big Data offers technological pathways and possibilities for these business model innovations; both form the starting point for fundamental thinking about how business models innovate.