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2016年1月19日,由中国商业联合会、中国保护消费者基金会联合主办的“全国企业品牌评价发布会暨第三届中国企业五星品牌论坛”在北京举行。会上,厦工喜获“中国企业五星品牌”及“全国企业文化建设优秀单位”称号,并由全国政协厉无畏副主席现场颁发证书。厦工营销中心副总经理周伟军参会并致辞。在当下品牌效应日益显著的时代,“品牌认证”已成为彰显企业品牌实力的重要方式之一。作为我国工程机械行业为数不多获此殊荣的企业,这是对厦工多年来坚持品牌建设工作的最高肯定和褒奖,更是鞭策和鼓励。据悉,“星级品牌”认证工作是为响应我
On January 19, 2016, the “National Enterprise Brand Evaluation Conference and the Third China Enterprise Five-star Brand Forum” co-sponsored by China Chamber of Commerce and China Consumer Protection Foundation was held in Beijing. At the meeting, Ha workers won the title of “Five-star Brand of Chinese Enterprises” and “Outstanding Unit of National Corporate Culture Construction”, and presented by the Vice Chairman Li Wuwei of CPPCC on site. Xia Weijun, deputy general manager of Xiamen Engineering Marketing Center attended the meeting and delivered a speech. In the current era of increasingly significant brand effect, “brand certification ” has become one of the important ways to highlight the strength of the brand. As one of the few Chinese construction machinery industry to receive this honor, this is the highest recognition and praise to XMG over the years for its adherence to brand building. It is even more encouraging and encouraging. It is reported that “star brand ” certification work is to respond to me