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当前,一些媒体对自身的定位认识不清,在信息传播中更多地扮演了“传声筒”的角色,一些本应坚守的价值底线被弃守:只传声,不设限,以致各种信息和观点鱼龙混杂泥沙俱下。虽然信息更加多元化,但媒体没有了主心骨,在一些热点事件中没有定见,立场摇摆。甚至在有些时候,媒体给一些低俗信息打开了方便之门,使其招摇过市,扰乱视听。媒体作为社会的守望者,必须有正确的价值观,守住职业伦理底线,引领公众明是非、辨美丑、判得失。这是媒体履行社会责任的前提,也是媒体行业良性发展的保障。
At present, some media do not have a clear understanding of their own position and play more role in transmitting information. Some of the bottom line of value that should be adhered to is abandoned: only the sound is transmitted and there is no limit so that each The kind of information and views quite a mixed bag of sediment. Although the information is more diversified, the media does not have the backbone. In some hot events, there is no fixed opinion and the position is swayed. Even at times, the media has opened the door to some vulgar information to make it sway through the city and disrupt audiovisual. As a watchman in society, the media must have correct values, hold the ethical bottom line, lead the public from wrong to wrong, and discriminate between beauty and ugliness. This is the precondition for the media to fulfill its social responsibilities and the guarantee for the sound development of the media industry.