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中东是世界上人口增长最快和儿童人口比例最高的地区之一,近年来中东玩具市场每年约有15亿美元的销售额并以平均11.8%的年增长量快速上升。目前在中东,每一个孩子平均每年在玩具和电子游戏上的消费额为327美元,是欧洲孩子的两倍。而迪拜,作为中东非洲贸易的枢纽,约有66%的抵埠货物转口到临近国家。在09年全球的贸易额下降了12%的情况下,中东和非洲的增长却超过20%,而中国出口到中东的玩具也增长了8%,迪拜的贸易额仍达到500亿美元,货物量也增长了25%。在目前出口难度和风险加大的贸易形势下,中东市场仍逆势上扬,无疑是玩具企业走出窘境的好出路。
The Middle East is one of the fastest growing and most populous in the world in terms of population. In the Middle East, the toy market has sold about 1.5 billion U.S. dollars each year and has risen rapidly with an average annual increase of 11.8%. Currently in the Middle East, each child spends an average of $ 327 a year on toys and video games, double the number of European children. And Dubai, as a hub for Middle East and African trade, receives about 66% of its arrivals to re-export to neighboring countries. While the global trade volume dropped by 12% in 2009, the growth in the Middle East and Africa was over 20%, while that of China’s toys exported to the Middle East increased by 8%. Dubai’s trade volume still reached 50 billion U.S. dollars. The volume of cargo Also increased by 25%. In the current export situation is more difficult and risk of trade, the Middle East market is still contrarian rise, no doubt a good way out of the predicament of toy companies.