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广告本是西方文化制度的产物,现在已全面发展成为一种人类的社会活动。不同的文化氛围决定了公益广告的承载方式。中国历史悠久,文化积淀深厚,只有将公益广告与自身的文化相融合,才能树立自己兼具文化内涵的广告特色,实现公益广告设计和文化传承的双赢。
Advertising is the product of the Western cultural system and is now fully developed into a social activity of mankind. Different cultural atmosphere determines the bearing of public service ads. China has a long history and profound cultural heritage. Only by integrating public service advertisements with its own culture can it establish its own advertising features that combine cultural connotations and achieve a win-win situation for public service advertisement design and cultural inheritance.