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顾客十年从1000美元到5400美元,过去十年中国人均GDP在提升。尤其当中国在2008年超过人均GDP3000美元线时,其实很多品类都能感觉到自己行业的变化,“消费升级”引起人们重视,但不要因此认为顾客仅仅会对高价商品感兴趣,沃尔玛、宜家、ZARA等等低价或平价品牌,同样迎来了机会。从低感到高感:顾客对商品内涵、工艺和细节的敏感度越来越高,这种变化已经延伸到品牌表现的图片、音乐和情感等各个方面。
Customers from the US$1,000 to US$5,400 in the decade, China’s per capita GDP has improved over the past decade. In particular, when China surpassed the US$3,000 per capita GDP line in 2008, in fact, many categories can feel the changes in their industries, and “consumer upgrades” are attracting attention, but do not think that customers are only interested in high-priced products. Ikea, ZARA and other low-priced or affordable brands also usher in opportunities. Feeling low from high: customers are increasingly sensitive to product content, craftsmanship and details. This change has been extended to all aspects of the brand’s performance of pictures, music and emotions.