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在国外,游戏机是每家每户必备的一个设备。索尼游戏机自1994年发布以来,已经销售了1亿台。近几年,休闲游戏市场爆炸性增长,去年仅移动游戏市场就飙升了35%。伴随着传统的游戏机需求开始下降,移动游戏却在快速增长。游戏市场转向为品牌提供了许多机会,让品牌可以锁定深度参与的游戏玩家。调查数据表明,玩家主要通过移动平台,或社交网站和休闲游戏网站玩游戏,44%的玩家说玩游戏是比看电视更吸引人的活动。为了迎合这种趋势同时加强玩家的游戏体验,越来越多的品牌正在创作自
In foreign countries, game consoles are a necessary equipment for every household. Sony game console since its release in 1994, has sold 100 million units. In recent years, the casual gaming market has exploded, surging 35% last year for the mobile gaming market alone. As demand for traditional gaming devices begins to plummet, mobile games are growing rapidly. The turnaround in the gaming market offers many opportunities for brands to allow brands to lock in deeply engaged gamers. Survey data show that gamers play primarily through mobile platforms, or social networking sites and casual game websites, while 44% of players say playing games is more engaging than watching television. In order to meet this trend while enhancing the player’s gaming experience, more and more brands are being created from