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奥运营销是一场精心策划、步步为营的长征。一每一届奥运会都有自己的印记。很不幸,里约奥运会的开篇,却一直与政局混乱、治安恶劣、财务困境等负面形象相连。正式开幕的前一天,中国一家主流门户网站的奥运专栏,他们用这样前三条新闻,诠释“不一样的视角、不一样的奥运”的主题:中国男篮赴奥运村途中遇枪战、中国警察抵里约提供安全保障、印度代表团叫苦奥运村连椅子都没有。
Olympic marketing is a carefully planned, long march at every step. Every Olympic Games has its own mark. Unfortunately, the opening of the Rio Olympic Games has been linked to the negative images of political turmoil, poor public order and financial distress. The official opening day, the Olympic column of a mainstream portals in China, they use such a top three news, interpretation of “different perspectives, not the same as the Olympic Games” theme: Chinese men’s basketball team went to the Olympic Games in the case of gunfight, China Police arrived in Rio for security and the Indian delegation complained that the Olympic Village did not even own chairs.