Determinants and Trends of Fruit and Vegetables Consumption in Australia

• 作 者: 聂梦琰
• 机 构: 西安外事学院国际合作学院,
• 出 处: 大众文艺
• 发表日期: 2010年24期
• 关键词: fruit and vegetables consumption Australia market

This report aims to identify some specific determinants of consumer behavior,which fruit and vegetables marketers should be interested in.The methodology employed is literature review and analysis of secondary data.Some social trends and changes happening in Australia are discussed afterwards,as it is believed that these trends and changes have marketing implications to fruit and vegetables growers and marketers.

This reporting aims to identify some specific determinants of consumer behavior, which fruit and vegetables marketers should be interested in. The methodology employed is literature review and analysis of secondary data. Some social trends and changes happening in Australia are discussed afterwards, as it is is believed that these trends and changes have marketing implications to fruit and vegetables growers and marketers.