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新年伊始,新华社连发三文质疑微信平台对公众号内容抄袭泛滥问题管理不力,再次引发新媒体时代的版权保护热议。微信和今日头条的版权问题可谓两个经典案例。前者的公众号内容抄袭泛滥,主要在于公众对新闻版权价值的认同度普遍较低,微信平台缺乏严格的规范和管理机制;后者通过爬虫技术抓取媒体网站信息,以及存在的转码行为,则是新媒体技术对媒体认知及《著作权法》等相关法律法规提出的新问题。案例在前,跟得上时代的技术和法律规范应该成为媒体版权保护“法与理”的完美结合。
At the beginning of the new year, Xinhua News Agency repeatedly raised doubts about the management of WeChat plagiarism over the plagiarism of public numbers and once again triggered a heated debate over copyright protection in the new media era. WeChat and today’s top copyright issues can be described as two classic cases. The plagiarism of the former’s public number plagiarism mainly lies in that the public generally lacks recognition of the value of news copyrights and the WeChat platform lacks rigorous norms and management mechanisms. The latter uses crawler technology to crawl media website information and transcoding existing acts, It is a new problem that the new media technology put forward on media cognition and relevant laws and regulations such as the Copyright Law. The case in the past, keep up with the times of the technical and legal norms should be the media copyright protection “law and theory ” the perfect combination.