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以博客为代表的数字社会媒体的兴起已经悄然改变了舆论产生和传播的规则。已经越来越成为互联网主流应用的博客能够成为企业公关工作的一个新的理想平台吗?最近发生的一个事件让这个问题的答案平添了一些悬疑。世界上最大的独立公关公司爱德曼在为沃尔玛提供服务时开设了一个叫
The rise of digital social media, represented by blogs, has quietly changed the rules for the generation and dissemination of media. A blog that has become more and more mainstream in the Internet can become a new, ideal platform for corporate PR work? A recent incident has added some suspense to the answer to this question. Edelman, the largest independent public relations company in the world, opened a service for Wal-Mart