论文部分内容阅读
新闻与宣传:关于新闻与宣传的关系,意见归纳起来有包容说、交叉说、无差别说和并列说四种。大多数人认为,新闻与宣传相互交叉。在传播形式上,二者模式基本相同,有一定的共性。多数新闻具有宣传功能,宣传也常利用新闻工具。但是,它们在传播的目的、归宿、实质、表现方法、工作方式上都不相同。 新闻的商品性:在新时期,由于“有偿新闻”、“广告新闻”的出现,很多人反对“新闻是商品”的提
News and Propaganda: On the relationship between news and propaganda, opinions are summed up in an inclusive way. They say cross talk, no difference and four kinds of side by side. Most people think that news and propaganda cross each other. In the form of communication, the two models are basically the same, have some commonalities. Most news has promotional features, publicity is often used news tools. However, they are different in purpose, destination, substance, method of expression and working methods. The Commercialization of News: In the new period, many people object to the “news is a commodity” due to the emergence of “paid news” and “advertising news.”