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中国旅游业经过多年高速增长,已成为国民经济的战略性支柱产业,达州市虽然拥有丰富的旅游文化资源,具有发展旅游的基础条件,但受制于缺乏整体规划、资金投入不足、发展理念落后等问题,达州旅游业的发展远远落后四川和全国平均水平。本文通过深入分析达州市旅游业发展的现状及存在问题,提出发展旅游业的策略,目的是为达州市发展旅游业提供一定的建议,为后续理论研究奠定一定的基础。
After years of rapid growth, China’s tourism industry has become a strategic pillar industry of the national economy. Although Dazhou has abundant tourism and cultural resources and has the basic conditions for the development of tourism, due to the lack of overall planning, insufficient capital investment and backward development philosophy Problem, the development of tourism in Dazhou lags far behind the average level of Sichuan and the whole country. This paper analyzes the status quo and existing problems of tourism development in Dazhou and puts forward the strategy of developing tourism. The purpose is to provide some suggestions for the development of tourism in Dazhou, and to lay a solid foundation for the follow-up theoretical research.