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品牌既是一家公司实力的象征,也是一个国家总体经济实力的一个重要标志,甚至可以说,世界经济的竞争就是品牌之间的竞争。中国改革开发已经三十多年了,经济体总量已经跃居全世界第二。中国经济发展了,总量全球领先了,但是是放眼中国,到处都是外国品牌。尤其是让中国政府引以自豪的汽车工业当中有80%的市场份额被外国品牌所占领。很难想像,一个没有世界级品牌和民族品牌的中国经济能在世界经济格局中占有一席之地。而看一看发达国家,那个没有自己的民族品牌和世界级品牌?美国经济之所以能够强大,一
Brand is not only a symbol of a company’s strength, but also an important indicator of the overall economic strength of a country. It can even be said that the competition in the world economy is the competition among brands. For more than 30 years, China has been reforming and developing, and the total number of economies has jumped to number two in the world. China’s economy has developed with a global leader, but it looks at China and is full of foreign brands. In particular, 80% of the auto industry, which prides itself on the Chinese government, is dominated by foreign brands. It is hard to imagine that a Chinese economy without a world-class brand and a national brand will have a place in the world economy. And take a look at developed countries, that does not have its own national brand and world-class brand? The reason why the United States economy can be powerful, a