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如果忽略了公司对具前瞻性、增值性的竞争情报的强大需求,结果会是怎样?就竞争情报的特征看来,其直接指向竞争对手而展开的搜集与研究的强针对性;其在理念上和方法上进行综合分析判断以洞察未来趋势的谋略性;以及它在研究内容与活动过程中的对抗性、支持未来决策的超前性等,无一不是为公司或企业组织把握行业发展、分析现有和潜在竞争对手的能量和动向,提供和维持竞争优势的有效利器。从这个角度而言,忽略就意味着风险。也许人们有一种成见,认为情报专家获取竞争情报的手段是狭隘的,总离不开互联网或市场调研,获取过程呆板僵化。实际上,大部分竞争情报领域内
What would happen if we ignored the company’s strong demand for forward-looking, value-added competitive intelligence? In terms of the characteristics of competitive intelligence, its direct relevance to competitors was strong and focused on research and gathering; And methods of comprehensive analysis and judgment to insight into the strategic direction of the future trends; and its confrontation in the study of the content and activities in the process of supporting the advancement of the future decision-making, both for the company or business organization to grasp the industry development, analysis The energy and dynamics of existing and potential competitors provide an effective weapon for competitive advantage. From this perspective, ignoring means risk. Perhaps people have a prejudice that intelligence experts access to competitive intelligence means narrow, always inseparable from the Internet or market research, access rigid inflexible process. In fact, most areas of competitive intelligence