论文部分内容阅读
在互联网时代,服装作为标准化程度高,质量差异小,而消费者购买频率较高的产品,进行网络营销有着天然的优势。一是节约消费者成本。实体交易环境下,面对琳琅满目的服装,消费者往往要逛很多的服装店,通过一件一件地试穿来寻找满意的服装。这种购衣方式需要花费消费者很多时间和精力。互联网具有超越时间约束和空间限制进行信息交换的特点,
In the Internet age, clothing as a high degree of standardization, quality difference is small, and consumers buy products with higher frequency, network marketing has a natural advantage. First, save the cost of consumers. Entities trading environment, the face dazzling array of clothing, consumers tend to visit a lot of clothing stores, one by one try to find satisfactory clothing. This way of purchasing clothes takes a lot of time and effort of consumers. The Internet has the characteristics of exchanging information beyond time constraints and space constraints,