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五粮液人创造了奇迹,如今的规模相当于12年前的123个五粮液酒厂,年产量达7万多吨,利税每年以一个亿的速度增长,规模效益和经济效益连续三年稳居全国同行业头把交椅。五粮液酒厂发展到今天的骄人业绩,除了五粮液人的开拓实干精神,名牌意识、质量意识、规模效应、科学的资本营运及管理手段外,还有鲜为人知的另一面——建构大市场的营销战略和策略。五粮液人把多年来积累的营销策略看成是厂里的又一笔财富。
Wuliangye people have created a miracle. Today’s scale is equivalent to 123 Wuliangye wineries 12 years ago. The annual output reached more than 70,000 tons. The profits and taxes are increasing at a rate of 100 million yuan each year. The economies of scale and economic efficiency have been in the country for three consecutive years. The top spot in the industry. The outstanding performance of Wuliangye Distillery Development to today’s development, in addition to Wuliangye people’s pioneering spirit, brand awareness, quality awareness, scale effect, scientific capital operation and management methods, there is little known another side - the construction of a large market Marketing strategy and strategy. Wuliangye people regard the marketing strategy accumulated over the years as a fortune in the factory.