速算派~((π))——媒介数据应用历史性的突破

• 机 构: 献策媒介研究,
• 出 处: 声屏世界·广告人
• 发表日期: 2014年02期
• 关键词: 漏播 核算软件 电视广告 广告监测数据 广告公司 能破 媒介研究

速算派(π)系列工具之电视广告错漏播核算软件自电视广告监测数据问世以来,错漏播核算就成了行业难题。面对每一条广告错漏播都可能导致严重损失,绝大多数企业和广告公司还处于“肉眼”核对的阶段。耗时、耗力、出错在所难免。此难题10年来无人能破。原因是,核算之复杂程度超乎想象。速算派(π)电视广告智能错漏播核算软件的问世,无疑使得这个难题走向终结,错漏播核算彻底告别了“肉眼”核

Fast computing algorithm (π) series of tools for television advertising error-free software leak detection Since the advent of television advertising monitoring data, the error-prone broadcast accounting has become an industry problem. The face of every piece of advertising errors and omissions may lead to serious losses, the vast majority of companies and advertising companies are still “naked ” check stage. Time consuming, laborious, mistakes are inevitable. No one can break this problem in 10 years. The reason is that the complexity of accounting is beyond imagination. Speed ​​computing camp (π) TV advertising intelligent error-free broadcast of the advent of software, will undoubtedly make this problem to the end, wrongly missed broadcast completely bid farewell to the “naked eye” nuclear