营销真经——寻找“卖点” 给消费者一个消费理由

• 作 者: 曾鸿
• 出 处: 建材与装饰(上旬刊)
• 发表日期: 2008年12期
• 关键词: 商品经济社会 卖点 定量的 营销对象 终端建设 就是你 购买行为 渠道模式 当时 市场细分

生活在商品经济社会,无论消费者有没有钱,有多少钱,消费者每天都要进行一定量的消费。消费者消费是因为消费者有需要。但消费者也经常买一些根本用不到的东西,或者近期根本不会用到的东西,消费者常常并不能绝对理智而高明地进行最合理的消费。也就是说,消费者买什么东西,只是因为当时特

Living in a commodity-economy society, no matter how much money consumers have and how much money consumers consume, they must spend a certain amount of money every day. Consumer spending is because consumers need it. However, consumers often buy something they simply can not use, or what they will not use in the near future. Consumers often can not make the most rational and wise consumption. In other words, consumers buy something, just because of the special