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包装设计在当代是一种国际化的实用设计种类,优秀的包装设计作品一定是具有较高识别度并且具有文化内涵的。中国传统文化与传统美学为中国的当代包装设计带来了无限可能,合理运用传统元素表现现代精神成为目前面临的最为重要的课题,具有中国文化内涵的包装设计不只是民族的,在当下全球化的经济环境下,它更加是世界的。因此,在做包装设计时就必须了解传统文化,了解大众需求,了解国际设计动态,使包装设计可以传达出除了包装本身传达的内容之外的更丰富的内涵,也为未来中国包装设计带来更多的发展空间。
Packaging design in contemporary is a kind of international practical design, excellent packaging design work must have a high degree of recognition and cultural connotation. Chinese traditional culture and traditional aesthetics have brought endless possibilities for China’s contemporary packaging design. The rational use of traditional elements to represent the modern spirit has become the most important issue nowadays. Packaging design with Chinese cultural connotation is not just a nationality. In the present era of globalization Under the economic environment, it is more of a world. Therefore, in the design of packaging, we must understand the traditional culture, understand the needs of the public, understand the international design trends, so that the packaging design can convey the content beyond the packaging itself to convey a richer connotation, but also for the future of China’s packaging design brings More room for development.