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伴随着中国市场经济的发展,出版产业的概念开始被广泛认可和接受,市场营销的诸多理念和手段也越来越多被运用到图书这种特殊商品的市场运作之中,随之衍生出图书营销的概念,那么怎样来理解这个概念?业内的许多理论和实践专家都曾从多个角度撰文详解,笔者也想从出版社营销管理的角度出发,结合图书出版业的实践特点,用图书经营运
With the development of China’s market economy, the concept of publishing industry began to be widely accepted and accepted. Many concepts and means of marketing are also being applied more and more to the market operation of special goods such as books. With the subsequent derivation of books Marketing concept, then how to understand this concept? Many of the industry’s theory and practice experts have written articles from many angles, the author also want from the publisher’s marketing management point of view, combined with the practice of book publishing industry characteristics, using books Shipped