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大数据时代的来临,为企业精确的认识消费者和市场需求提供了全新的方法,由此也引发市场营销各个环节及营销伦理的变革,为所有企业开展市场营销活动提供了新的机遇和挑战。
The advent of the Big Data era provides a brand new way for enterprises to accurately understand the needs of consumers and the market. It also leads to changes in all aspects of marketing and marketing ethics, providing new opportunities and challenges for all enterprises to carry out marketing activities. .