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信息传播对出版发行产生的影响不容忽视。为了保证信息传播的顺利实现,要选择合适的媒体,制定科学的理念,树立长远的理想,以读者的实际需求为出发点,对出版发行行业的各种信息进行有效传播。我国现阶段的出版发行单位面临着激烈的国内外市场竞争,网络等新传播媒介的发展更使传统的出版发行面临极大挑战。出版单位只有顺应发展潮流,熟练驾驭新型传播媒介,使用各种传播手段,对出版行业的各种信息进行有效传播,才能科学有效地把握市场行情,做出正确的战略决策。
The impact of information dissemination on publishing can not be ignored. In order to ensure the smooth realization of information dissemination, we must select the appropriate media, formulate scientific concepts and establish long-term ideals. Based on the actual needs of readers, we should effectively disseminate various kinds of information in the publishing and distribution industry. The publishing units at the present stage of our country are facing fierce market competition both at home and abroad. The development of new media such as the Internet also makes the traditional publishing and distribution facing great challenges. Only in conformity with the development trend of publishing units, adept at mastering new media, using various means of communication, the various sectors of the publishing industry to effectively disseminate information in order to scientifically and effectively grasp the market conditions and make the right strategic decisions.