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备注:1.品牌化指的是消费需求的教育养成和购买的分层分时期阶段实现;2.本文探讨的内容、角度以及分析的基础是进行大众传播的行业和品牌代表者;3.本文探讨的重点是传播工具如何更好的匹配品牌不同的发展阶段和不同定位(包括行业地位)品牌而带来的传播工具需求的不同;4.仅仅代表一个传播业者的思考,一家之言,辩证思索,希望抛砖引玉。从2009年开始,笔者就开始关注到中国的太阳镜行业,并有幸与目前行业的一些领军人物有所接触,也加深了从传播工具的角度理解行业投资的分析与思考,抱着给广告主从不同的角度审视自身行业的投资资料的角度来撰写此文。在行业传播投资分析之前,我们先看一下行业的背景,这是整个行业当前投资的基础和思考一切投资的原点。暴龙品牌不管未来的路要走多远,即使前面的教育工作不算,但从2010年始,暴龙就该写入太阳镜行业发展的历史,如同当初的双黄连之于三精,VC饮料之
Notes: 1. Brand refers to the consumer demand for the development and purchase of education at different stages and stages of implementation; 2. This article explores the content, perspective and analysis is based on the mass communication industry and brand representatives; The focus of this article is on how communication tools can better match the needs of different communication tools at different stages of development and brands with different positioning (including industry status); 4. Reflections on one agent only, one statement and dialectical thinking , I hope to start a discussion. From 2009 onwards, I began to pay attention to China's sunglasses industry, and fortunate enough to contact some leaders in the current industry, but also deepened the dissemination of tools from the perspective of understanding the industry investment analysis and thinking, holding to the advertisers from This article is written from the perspective of looking at the investment data of one's own industry from different perspectives. Before investing in industry analysis, let's take a look at the background of the industry, which is the basis for the current industry-wide investment and the starting point for all investment. Tyrannosaurus brand no matter how far the future to go, even if the previous education is not, but from the beginning of 2010, tyrannosaurus should write the history of the development of the sunglasses industry, as the original Shuanghuanglian in Sanjing, VC drinks