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张莉张莉博士是中国科学院心理研究所应用发展部主任、中国心理学学会青年工作委员会主任委员。作为从事心理学教育和研究领域的学者,她一直关注的消费心理学研究在业界享有较高的知名度和认可度。近年来,她将消费者心理研究成果传播给企业营销、品牌塑造等市场领域,不仅使研究成果得到了实践检验,同时也取得了业界
Zhang Li Zhang Li, Ph.D., is director of Application Development Department, Institute of Psychology, Chinese Academy of Sciences and chairman of Youth Work Committee of China Psychological Association. As a scholar engaged in the field of psychology education and research, she has always been concerned about the study of consumer psychology in the industry enjoyed a high reputation and recognition. In recent years, she disseminated the results of consumer psychology research to market areas such as corporate marketing and brand building, which not only enabled the research results to be tested in practice, but also made her the industry