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伴随着互联网的快速发展,互联网+概念也得到了人们的广大推崇,几乎每个行业的经营都涉及到了互联网方面,因为互联网平台给他们的企业经营带来了极大的便利,所以将互联网平台与企业的发展有机的结合在一起,以求企业在新的领域取得长足发展,将生鲜农产品的营销与互联网平台紧密结合是一个大的趋势。本文详细介绍了互联网+背景下海南生鲜农产品的营销策略,并且以海南的生鲜水果为例,结合SWOT的分析方法,对在互联网+这个背景下生鲜农产品采用电子商务的模式进行营销的优点、缺点、存在的发展机会和潜在的威胁等几个方面进行细致的剖析,针对海南的生鲜水果的电子营销现状提出了相应的改进措施,最大限度的促进海南生鲜农产品的长足发展。
With the rapid development of the Internet, the concept of Internet + has also been widely respected by people. Almost every business in the industry involves the Internet. Because Internet platforms have brought great convenience to their business operations, the Internet platform With the organic development of enterprises together, in order to achieve rapid development of new areas in the enterprise, the marketing of fresh agricultural products and the Internet platform is a big trend. This article introduces the marketing strategy of fresh produce in Hainan under the background of Internet +, and takes the fresh fruit in Hainan as an example, combining the analysis method of SWOT, marketing the fresh produce in the background of internet + using e-commerce mode Advantages and disadvantages, existing opportunities for development and potential threats, and so on. In view of the status quo of e-marketing of fresh fruits in Hainan, corresponding improvement measures are put forward to promote the rapid development of fresh agricultural products in Hainan to the maximum extent.