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在未来,我们要考虑的是如何将实体世界和虚拟世界相互融合,创造出叙事空间。在今年6月落下帷幕的2016戛纳国际创意节上,安索帕全球首席执行官林友琴(Jean Lin)女士与优衣库及其母公司迅销集团全球创意总裁John C Jay先生共同亮相主舞台,开展了“Icons of Creativity”座谈交流。作为优衣库背后的创意巨擘,John C Jay和Jean进行了创意分享:迅销集团如何在这个日新月异的品牌商务(Brand Commerce)时代,透过深入的文化洞察,始终走在时尚零售
In the future, we must consider how to integrate the physical world with the virtual world to create a narrative space. At the 2016 Cannes Lions International Creative Festival, which ended in June of this year, Jean Lin, Global CEO of Ansopshire, and John C Jay, Global Creative Director of UNIQLO and its parent company Fast Retailing Group, made their debut on the main stage. “Icons of Creativity ” discussion exchange. John C Jay and Jean, the creative giants behind UNIQLO, share their creative ideas: How Fast Retailing Group, with its deep cultural insight in this ever-changing Brand Commerce era,