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经济的发展给娱乐文化报道创造了前所未有的氛围:一方面,物质生活条件的不断改善使人民群众对娱乐信息的需求日增;另一方面,日益丰富的社会娱乐生活提供了丰富多彩的报道资源。在这种情况下,我国大众传媒的娱乐新闻报道呈现快速发展的态势。然而,表面的繁荣不能掩盖背后的问题。一些媒体充斥着八卦新闻、低俗新闻、虚假新闻,一味地强调吸引受众“[球”,已经使一些媒体的娱乐新闻成为社会诟病的对象。其实,作为新闻报道的一个组成部分,娱乐报道完全可以成为一道靓丽明快、赏心悦目的文化景观。它所蕴涵的娱乐元素和新闻价值能够给人带来乐趣和美感,能够给人知识和启迪,令人从中获得教益。事实上,业界已经认识到目前娱乐新闻的问题所在,越来越多的媒体在为读者提供健康而又轻松活泼的娱乐新闻报道、满足受众多元的文化需求的同时,凭借对娱乐新闻报道的深度开掘主动引导受众进入更高的文化娱乐生活层次,既坚持了媒体的社会责任,公信力得到加强,自身亦在市场竞争中获得发展。
Economic development has created an unprecedented atmosphere for entertainment and cultural reporting: on the one hand, the continuous improvement of material and living conditions has led to an ever-increasing demand for entertainment information by the people; on the other hand, a rich and varied social entertainment life has provided a rich and colorful coverage of resources . Under such circumstances, the entertainment news reports of the mass media in our country have shown a rapid development. However, the superficial prosperity can not hide the problems behind it. Some media outlets are full of gossip, vulgar news, fake news, and blindly emphasizing attracting audiences. The ball has made the entertainment news of some media an object of social criticism. In fact, as an integral part of news coverage, entertainment coverage can become a beautiful and bright, pleasing cultural landscape. It contains the entertainment elements and news value can bring fun and beauty, can give people knowledge and enlightenment, it is from people to benefit from it. In fact, the industry has recognized the current problem of entertainment news, more and more media are providing readers with healthy and lively entertainment news reports to meet the diverse cultural needs of the audience at the same time, by virtue of the depth of entertainment news coverage Digging initiative to guide the audience into a higher level of cultural and recreational life, not only upholds the social responsibility of the media, credibility has been strengthened, itself also gain market competition.