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品牌是企业可持续发展的最重要的资源之一。企业通过利用品牌的无形资产可以达到大幅盈利及长期成长的目的。品牌具有差异性、增值性、延展性和时间性。发达国家汽车营销方式与体系已由传统的４Ｐ因素转向了４Ｃ因素。在网络布建方面，以４Ｃ理念为核心的４Ｓ四位一体的专营点构建模式已成为世界著名汽车公司的营销方式。我国汽车企业的营销模式与营销体系正在进行重大的战略性结构调整。推行品牌营销是中国汽车企业实现汽车流通体制现代化，增强汽车企业核心竞争力，尽快与国际接轨，从而保证汽车工业健康、快速发展的必然选择。
Brand is one of the most important resources for sustainable development of enterprises. Enterprises through the use of brand intangible assets can achieve substantial profitability and long-term growth. Brand difference, value-added, scalability and timeliness. Developed countries, car marketing methods and systems have been turned from the traditional 4P factor 4C factor. In terms of network construction, the 4S franchise point construction model based on 4C concept has become the marketing mode of the world’s leading car companies. China’s auto business marketing model and marketing system is undergoing major strategic restructuring. The implementation of brand marketing is an inevitable choice for the Chinese automobile enterprises to modernize the automobile circulation system, enhance the core competitiveness of the automobile enterprises and make their international standards as soon as possible so as to ensure the healthy and rapid development of the automobile industry.