论文部分内容阅读
浙江卫视推出“中国蓝”品牌五年来,秉持“导向金不换”理念,坚持新闻立台,在主题报道上精心谋划,精益求精,不断探索,佳作迭出。特别在如何增强主题报道的影响力和可看性,提高主题报道的社会关注度和传播效果,拓展主题报道视野,主流媒体怎样通过主题报道提升舆论引导能力、彰显社会责任等方面进行了积极探索,形成了五大特色,为今后做好主题报道提供了可资借鉴的做法和经验。
Zhejiang TV launched “China Blue” brand in the past five years, upholding the concept of “guiding gold instead of changing”, adhered to the news and set up a platform, elaborately planned on the theme of the report, kept improving, constantly exploring and masterpieces. In particular, how to enhance the influence and visibility of the theme report, increase the social attention and communication effect of the theme report, expand the horizons of the theme report, and how the mainstream media actively explore how to enhance the guidance ability of the public opinion and social responsibility through the theme report It has formed five major characteristics and provided a reference for the future coverage of thematic reports.