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瑞士维氏军刀全球闻名,它代表了瑞士精神和一种高品质瑞士维氏军刀全球闻名,它代表了瑞士精神和一种高品质。但生产维氏军刀的这家百年企业却并不为人所熟知。这把传奇的军刀,除了它的各种有趣有用的功能之外,它的品牌和经营之谜都值得人们去探究。中欧国际工商学院副院长兼教务长、会计学教授丁远和市场营销学副教授王婧数次访问维氏第四代传人,与之深入交流并搜集大量资料和数据,写出了中欧的独家案例,这也是全球第一个关于瑞士军刀的商学院案例。除了案例,6月28
The Swiss Vickers Saber is well-known worldwide. It represents the Swiss spirit and a high-quality Swiss Vickers saber worldwide known for its Swiss spirit and a high quality. But this century-old company that produces Vickers’ saber is not known. This legendary sabre, in addition to its various interesting and useful features, its brand and business riddle are worth exploring. Professor Ding Yuan, dean of the China Europe International Business School, Professor of Accounting, and Associate Professor of Marketing, Wang Xi, visited the fourth-generation descendant of Vickers several times. He exchanged in-depth exchanges and collected a large amount of data and data, and wrote an exclusive China-European cooperation. Case, this is the first case in the business school about the Swiss Army Knife in the world. In addition to the case, June 28