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鉴于越来越多的行业利用物流价值取得了巨大的企业发展和经济效益,旅游行业也在积极的把行业特点与物流价值有机的结合,以寻求更大的行业效益。由于旅游物流的特点是全面、系统,所以综合运用旅游行业、市场营销以及物流管理的知识深入探讨旅游物流资源整合问题是非常有必要的。本文通过对物流以及旅游物流概念的介绍,引出了发展旅游物流的动因,在对动因的分析之后,得出了用现代物流管理理念指导旅游业是促进旅游业健康、高效发展的关键的结论。
In view of the fact that more and more industries make great use of logistics value to make great enterprise development and economic benefits, the tourism industry is also actively combining industry characteristics with logistics value in order to seek greater industry benefits. Because of the characteristics of tourism logistics is comprehensive and systematic, it is necessary to comprehensively explore the integration of tourism logistics resources by comprehensively using knowledge of tourism industry, marketing and logistics management. After introducing the concept of logistics and tourism logistics, this paper leads to the motivation for the development of tourism logistics. After analyzing the motivation, this paper concludes that using modern logistics management concept to guide tourism is the key conclusion to promote the healthy and efficient development of tourism.